From the creation of increasingly targeted B2B events to bring Tuscany’s tourism sector into contact with international trade, to the development of new “routes” for the promotion of Tuscany on overseas markets. All requiring the creation of regional tourism services which can tell the world about the truest and most authentic and “experiential” aspects of Tuscany. These are some of the 10 challenges in store for Tuscany in 2017, and in recent days they have been presented in Lucca and Cortona by Alberto Peruzzini, director of Toscana Promozione Turistica, during the peripatetic seminar Turismo in Toscana, an informative event organised by the Tuscany Region and ANCI Toscana aimed at facilitating direct communication with local areas regarding the new models of local governance for tourism and sharing the promotional initiatives planned for 2017, for which the regional government has ring-fenced 3.5 million euros.Read More
Japan, Tokyo – Tokyo Dome, LaQua, November 10th - Opening of the Alabaster Pisa Tower’s Exhibition. The “Leaning Tower in Alabaster from Volterra”, prestigious scale reproduction of the famous bell tower of Pisa, will be exhibited from November 10th, 2016 to 19th February 2017.Read More
A new Museum has been opened in Lucca. An intensely immersive virtual experience leads to the discovery of the Via Francigena and the city of Lucca through time and space, tracing the most charming and fascinating
Pistoia is a jewel among the Tuscan art cities, famous throughout the world for its history, priceless art treasures and natural beauty. It has been awarded the title of Italian Capital of Culture for the year 2017. This acknowledgement is the result of an ambitious project that is not limited to emphasising its historical heritage, but also aims to encourage the development of new cultural policies that combine tradition and innovation.